From Innovation to Implementation: Sigma Technology at tcworld 2025 and tekom Hungary
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This autumn, our colleagues attended two of the most important events in the technical communication industry—tcworld conference in Stuttgart and tekom Hungary in Budapest. From AI-powered documentation to structured knowledge models, we’re bringing home ideas that are already shaping the future.
From Exploration to Execution at tcworld 2025
Key Takeaways:
Generative AI moving from proof-of-concept to large-scale implementation.
Product Information (PI) as a strategic input for AI solutions.
Rise of autonomous AI agents using PI for task execution.
The tcworld 2025 conference reaffirmed its position as the largest and most dynamic international event for technical communicators. This year, the three-day event attracted 7,800 participants, featured 200+ presentations, workshops, and tutorials, and hosted a trade fair with nearly 100 global exhibitors. (Source)
Three Sigma Technology colleagues—László Gellén, Gabriella Alexi, and Stefán Farkas — joined the event to absorb insights, connect with the community, and explore cutting-edge trends shaping the industry.
“Most enterprises are no longer experimenting with generative AI in documentation—they’re looking for ways to implement it at scale. The technical communication community is moving from proof-of-concepts to real-world integration.” László Gellén, Information Architect, Sigma Technology Hungary
Product Information as a strategic input for AI solutions
This evolution in mindset was evident across the exhibition floor and sessions. Product Information (PI) is being reassessed as a strategic asset for AI-driven solutions, prompting organizations to invest in improvements they may have previously postponed.
Another major trend was the rise of new consumers of PI. Last year, chatbots dominated discussions. This year, autonomous AI agents capable of completing tasks end-to-end using PI are gaining attention. Traditional documentation portals are gradually being replaced by conversational and machine interfaces—enabling both humans and AI to access knowledge more intelligently.
One standout demo showed an AI agent using a reasoning language model to query a customer-facing documentation portal, an internal knowledge base, and a task management system—completing a complex task seamlessly.
“Integration with existing systems and accessibility for AI agents is key. Understanding how PI is made available to these applications will become one of the core skills for technical communication experts,” László added.
Human Connections and AI Conversations
While László focused on strategy and technical evolution, Stefán and Gabriella attended the fair, engaged with exhibitors, and caught up with industry peers and clients.
“What an absolute pleasure it was connecting with so many brilliant minds at the tcworld conference! This year’s event was an incredible gathering of professionals passionate about the future of technical communication. One of the highlights for me was exploring how artificial intelligence is transforming the way we create, manage, and deliver content. From AI-assisted authoring and terminology management to automated quality checks and content personalization, it’s clear that intelligent tools are reshaping technical communication workflows in exciting ways. Beyond the sessions, the networking opportunities were outstanding. These conversations truly highlighted the collaborative spirit of our community. I’m leaving tcworld inspired, with new ideas, new tools to explore, and new connections to nurture.” Stefán Farkas, Unit Manager, Sigma Technology Hungary
Gabriella added that most exhibitors this year showcased AI solutions for documentation-related challenges, offering a diverse look at how the industry is tackling similar problems. The event also provided a welcome opportunity to meet with our clients from Grundfos and telecom industry and discuss documentation trends in person.
Structuring AI-Ready Knowledge at tekom Hungary
Tekom Hungary (tekom Magyarország) is part of tekom Europe, the world’s largest professional association for technical communication. This autumn, the event brought together experts to discuss the future of content in the age of AI.
Our colleague Csaba Schmidtmayer, Information Architect, introduced the concept of “Smartificial Technical Documentation”—Sigma Technology’s approach to AI-powered documentation built on carefully structured knowledge bases.
Csaba highlighted a critical point:
“Information design and architecture have always been important. In the AI era, they’re essential.”
While AI-driven documentation is gaining traction, Csaba challenged a common misconception: out-of-the-box AI tools cannot magically convert unstructured documents into scalable knowledge bases. These tools have improved, but they cannot replace the precision, consistency, and maintainability of a well-designed information model.
For organizations that already use structured content, adopting AI is a natural next step. For others, the journey begins with redefining how documentation is created and organized—because smart AI starts with smart content.
What This Means for Our Clients
By participating in both events, Sigma Technology continues to position itself at the intersection of technical communication, AI, and innovation. We contribute to conversations that matter and deliver value to our clients and partners.
Whether you are exploring agent-based documentation, building knowledge architectures for generative AI, or redesigning content workflows for scalability, we can support your journey.
Our teams combine strategic thinking with deep technical expertise—ensuring that your product information doesn’t just support your users but becomes an asset in your intelligent systems.
Delivering documentation solutions in AI to global clients
