Gentiana Huskaj (Lynk & Co), Johan Thornadtsson, Andréa Egedal, Johnny Fägersten (Sigma Technology). Photo credit: Sigma Technology
Sigma team has supported Lynk & Co in providing a total experience for the user guide to be released together with the car’s launch on the European market. The experience includes an interactive user car guide, an Android car app, and a smart content management system.
Being new, innovative, and daring, Lynk & Co didn’t just want to stick to the traditional format of a printed manual in the glove box. The scope of this partnership was to do away with that printed manual and replace it with a digital user guide available on the car’s display or through the Lynk & Co mobile app (while a smaller printed guide is still available in case of a dead battery or other emergencies). Sigma team worked closely with Lynk & Co and created information aimed at the brand’s target audience. The user guide had to have the right style and tone of voice, avoiding unnecessary, high-level, superfluous details that traditional manuals tend to have. Instead, the team made the user guide more accessible and, where needed, more detailed.