Together with CUX GmbH, ETECTURE GmbH, a part of Sigma Technology Group, has developed a combined chatbot avatar solution for the VR Bank Südpfalz eG for the digitization of customer dialogue and information query processes. It is thus expanding its digital service offering in a customer-friendly manner and giving its employees more time to use their advisory skills in a targeted way. In addition, the solution increases the potential for cost savings. VR Bank Südpfalz markets the chatbot solution as a product-as-a-service through CUX GmbH, which was founded with other VR banks.
The banking and financial services sector is changing rapidly. Customers are increasingly turning towards digital channels and expect personalized experiences around the clock with targeted solutions to their problems with short response times. The competition with native online providers, whose processes and structures are geared towards digital service provision, is challenging for traditional banks. They have recognized the importance of digital service offers and the digitization of existing processes – and are therefore catching up.