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Sigma Technology
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Sigma Technology, a leading technology company, has operated its website since 1999. While functional, the website needed to be aligned with the company’s evolving brand vision and messaging. Additionally, it needed more flexibility and modern features to engage potential candidates and customers.

By the end of 2020, it was evident that a significant update was required when the PR & marketing department grew. 

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The Challenge

The existing website was built on legacy code, accumulated over many years. Updating this codebase and modernizing backend functions to enable flexible content management was a considerable challenge. The primary objectives included streamlining the website creation process, enhancing content flexibility, and empowering non-technical staff to autonomously manage and update the website.

Migrating to an entirely new CMS would have been costly and time-consuming. Sigma Technology needed a solution leveraging its existing WordPress investment while delivering a fresh, user-friendly, and content-rich website.

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The Solution: A Modular Approach

Sigma Technology embarked on a one-year journey to transform its WordPress website into a highly customizable, “Lego-like” CMS. Key elements of this transformation included:

Modular design: The team created over 30 standard, reusable website sections, resembling a Lego-like building block system.

Enhanced blogging platform: A flexible blog section was also integrated, empowering the PR & Marketing department to craft engaging articles enriched with interactive elements such as polls, carousels, quotes, or interactive elements: 

Empowering content management: Back-end functions were revamped to enable non-technical personnel to make quick fixes and updates to images, texts, and site structure, reducing dependency on developers.

Content localization became easier, eliminating the need for developer involvement when producing pages in multiple languages.

Continuous Development Support: While routine updates and maintenance were streamlined, the development team focused on creating new sections and refining the website’s functionality to ensure ongoing innovation and improvement.

 

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We were facing challenges with the default visual editor. It was difficult to customize, limited in the reusability of elements, and caused slow page loading speeds. To overcome these challenges, we developed our own Page Builder.

Our developer created a custom Page Builder to address the shortcomings of the default visual editor. The new Page Builder is highly customizable, uses pre-made sections, loads pages quickly, and is SEO-friendly. It also includes advanced custom fields for highly customizable and dynamic content sections.

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The Results

Our investment in WordPress platform delivered significant improvements:

  • New landing pages can now be assembled within 2-4 hours using pre-designed, modular building blocks.
  • Over 100 pages were created.
  • Content localization became easier, eliminating the need for developer involvement when producing pages in multiple languages.
  • 40% cost savings: significant cost reductions as developers were primarily needed for new section development and maintenance.

Key Takeaways

  • Our case study highlights that even legacy CMS platforms like WordPress can be modernized to achieve impressive results.
  • A modular design approach empowers teams to adapt websites quickly, addressing changing business needs.
  • Streamlining content management processes saves both time and development costs.