Sigma Technology, a leading technology company, has operated its website since 1999. While functional, the website needed to be aligned with the company’s evolving brand vision and messaging. Additionally, it needed more flexibility and modern features to engage potential candidates and customers.
By the end of 2020, it was evident that a significant update was required when the PR & marketing department grew.
The Challenge
The existing website was built on legacy code, accumulated over many years. Updating this codebase and modernizing backend functions to enable flexible content management was a considerable challenge. The primary objectives included streamlining the website creation process, enhancing content flexibility, and empowering non-technical staff to autonomously manage and update the website.
Migrating to an entirely new CMS would have been costly and time-consuming. Sigma Technology needed a solution leveraging its existing WordPress investment while delivering a fresh, user-friendly, and content-rich website.
The Solution: A Modular Approach
Sigma Technology embarked on a one-year journey to transform its WordPress website into a highly customizable, “Lego-like” CMS. Key elements of this transformation included:
Modular design: The team created over 30 standard, reusable website sections, resembling a Lego-like building block system.
Enhanced blogging platform: A flexible blog section was also integrated, empowering the PR & Marketing department to craft engaging articles enriched with interactive elements such as polls, carousels, quotes, or interactive elements:
Empowering content management: Back-end functions were revamped to enable non-technical personnel to make quick fixes and updates to images, texts, and site structure, reducing dependency on developers.
Content localization became easier, eliminating the need for developer involvement when producing pages in multiple languages.
Continuous Development Support: While routine updates and maintenance were streamlined, the development team focused on creating new sections and refining the website’s functionality to ensure ongoing innovation and improvement.
